About

Susan E. Smith was the Sr. Creative Director for priceline.com for eight years she has worked to define the brand experience from the ground up. It might be impossible to find a piece of the priceline brand untouched by her vision from the award-winning priceline.com Negotiator tv campaign, mobile and desktop offerings, social media, products including Express Deals® and FunRides®.  

Insuring that all creative supports and enhances the company’s brand promise “to deliver the best travel deals for its customers where, and how they want them” and adds measurably to the company’s consistent double digit growth. With the highest brand recognition in the industry, year after year, even with a 10 fold increase in the competitive landscape, the creative works. 

Susan has design degrees from Penn State and Parsons The New School for Design and has worked with a wide range of clients  including: Adobe, Berlitz, Canon, JupiterImages, McGraw-Hill, Merck, MTV, Sony Music and The Screen Actor’s Guild.